AN INCLUSIVE CITY
Building a city that will be sustainable for all.
At Primonial REIM France,
we are committed to the idea
of a city that will be inclusive, sustainable and strong.
Real estate is where we can take on the challenge of breaking down the barriers between generations and social classes. Changes to society, population distributions and social habits are leading us to reconsider tomorrow’s city in terms of how it can be more inclusive.
Cities must be able to meet constantly increasing needs in terms of function and mobility as well as providing access to housing, jobs and services.
Real-estate companies have a special responsibility for the development of living spaces, ensuring that they remain mixed, cosmopolitan, accessible and connected with their local communities whilst being able increase the value of their surroundings.
CURRENT FORECASTS STATE THAT BY 2050,
OF HUMANITY WILL BE LIVING IN URBAN AREAS
THE EURO ZONE WILL HAVE A COMBINED POPULATION OF
As a long-term investor, our strategy is built on the identification of development zones where we can access a high level of value creation by acquiring existing housing projects and new housing constructions in the more difficult regions of Paris and its conurbation as well as other major urban areas across France, which will allow us to support the development of certain regions. Our investment policy also concentrates on intermediary level housing to promote access to home ownership in difficult areas.
for the enrichment of
At Primonial REIM France we operate as:
- An investor or a real estate project developer contributing to urban areas and their inhabitants
- Encouraging access to housing across all population categories
investir indirectement dans des logements intermédiaires
By encouraging investment in intermediary and council housing through its Patrimmo Croissance SCPI, Primonial REIM France contributes to the construction and development of housing solutions proposed to low-earning households. In this way we try to encourage access to housing in France’s larger urban areas for all population categories.
Implementation of high social impact projects
At Primonial REIM France, we hope to reintroduce energy in the heart of the city by contributing to harmonious and sustainable urbanisation approaches.
GENERATE SOCIAL MIXTURE
RE-INJECTING ENERGY INTO CITY CENTRES
of a 127,000m2
housing, retail and offices
portfolio in Marseilles:
In 2017, Primonial REIM France acquired a real estate portfolio including 140 separate assets, most of these are Haussman-style buildings combining housing, retail and office units located along one of Marseilles main residential and commercial thoroughfares.
The management company stated its ambition to completely re-position this portfolio by creating a diverse offer in keeping with resident expectations.
An advance survey of the street’s residents, retailers and users was completed to get a better idea of their expectations and establish an action plan that would incorporate the needs and aspirations of everyone who lives, works or uses the ‘rue de la Republique’ in Marseilles.
Works were completed to initiate this new dynamic and bring new life to the quarter. The commercial organisation was reconsidered with a greater focus on community shopping (food, restaurants: such as ‘Maison de la viande’, ‘Bagelstein’ or Burger de papa, interior decoration: GIFI, kindergartens and dental surgery with the added implementation of new concepts.)
By acquiring this real estate portfolio, Primonial REIM has positioned itself in the real-world part of the real estate sector thanks to this offer that is so highly focused on the needs of the local population’. We see ourselves as being in partnership with the Marseilles city council, helping them to write a new page in the history of the rue de la Republique.
Past performance is no guarantee of future performance.