The current low interest situation, which favours investors throughout most of the Euro Zone, along with growing urbanisation and current population migrations are generating housing shortages in the more attractive European cities.
This encourages growth in rents and residential property prices in these regions. Our approach is both long-term and opportunistic within the selected areas. Primonial REIM has established a “Euro City Ranking” model which can be used to analyse the fundamentals, property cycle position and value potential for a given set of residential property markets.
As early as in 2016 and in continuation of its diversification strategy, Primonial REIM France began to develop its activity in the residential property sector by constituting a dedicated team and completing a number of major transactions, including the acquisition of the ‘rue de la République’ portfolio in Marseilles for a total of €400 Million.
In 2018 it accelerated its expansion into this asset class with the launch of the dedicated “Primofamily” SCPI, a clear sign of the group’s will to become a major player in the residential property market.
Primonial REIM France continues its Residential property and new usages deployment on a European scale and now has almost €1 Billion in assets under management in France and Belgium.
As a long-term investor, our strategy is to identify development areas where value can be generated significantly by investing in existing social housing as well as new housing projects to encourage the growth of certain regions, such as the difficult areas of Paris and its Region along with other major metropolitan zones.
Our investments also include intermediary housing to encourage access to home-owning in less well-off areas.
Finally, we are also concerned to include new usages, such as Co-living, with the acquisition of our first residences of this type in 2019. The aim is to propose a new range of homes associated with services related to the apparition of new living fashions.
An internal management team dedicated to the acquisition and asset management of Residential assets under the management of Florence ROCHE.
10 years of experience
Investments team: 2 people
Asset Management team: 4 people
Qualified and professional partners from the sector, such as Oiko Gestion, to provide additional support for our asset management teams
- Thematic study
Real Estate and lifecycle : the single and multi-family housing market
One such shift is the increasing number of households and their decreasing size. This trend is expected to continue as lifestyles evolve, with more separations, fewer large families, etc., and this will inevitably expand demand for housing.
- Thematic study
Real Estate and lifecycle : the student housing market
The student housing market is expanding fast. From an annual average of €2.3bn from 2010 to 2014, investments tripled to €7.3bn from 2015 to 2019.
- Thematic study
Real Estate and lifecycle : Investment strategies for new residential markets
Life is a cycle and residential property must meet individuals’ expectations based on their needs at each moment of their lives. In a multi-generational society, housing must therefore adapt to the needs of several generations in student, single- and multifamily, and senior housing and nursing homes.