The hotel trade

Our conviction

France is the world’s most popular tourist destination with 90 million annual arrivals and an annual turnover of $67 billion.

The continued increase in tourist numbers remains solid even if it is subject to the impact of economic crises or cycles. It therefore represents a genuine opportunity for long-term investors. The economic and tourist aspects of hotel properties as well as new leisure property concepts all benefit from these positive factors. Primonial REIM’s expertise provides a means for investors to benefit from hotel trade performance under the best possible conditions.

Investment strategy

Primonial REIM France continued its diversification strategy by entering the hotel trade sector in 2019. In addressing these new asset classes, Primordial REIM responds to the demands of institutional investors for an increase in the share of ‘alternative’ properties in their allocations.

To this end Primonial REIM France is currently putting together a dedicated management team and has made ties with experienced partners able to support their development ambitions on a European scale.

An initial institutional hotel trade trust “PREIM Hospitality” was structured in 2019 in partnership with the B&B Hotels Group, with a global investment volume of €400 Million, for a property investment return on acquisition of 5.14%.

A second operation was completed in Germany, on behalf of trusts managed by Primonial REIM, through the acquisition of a portfolio of 4 hotels run by Crown Plaza and Holiday Inn for a total of €200 million, for a property investment return on acquisition of 5.13%.

Consequently, at the end of 2019, Primonial REIM France had €700 Million in assets under management for this asset class in France, Germany and Italy.

 

Investissement hotel

The team

A management team under Magdaline OSEI-BAFFOUR.

Julie Duvillier-Raoul Directeur Développement Institutionnel
Julie Duvillier-Raoul Institutional Development Director



Julie.Duvillier-Raoul@primonial.fr

Hotel trade Investment and Asset Management Supervisor
Magdaline OSEI-BAFFOUR Hotel trade Investment and Asset Management Supervisor

10 years of experience
Qualified, professional, specialised partners able to assist the internal teams

Our publications

Real estate convictions: 3rd quarter of 2021
  • Market review

Real estate convictions: 3rd quarter of 2021

29/11/2021 By Henry-Aurélien Natter

With €175 billion invested over nine months in 2021 (up 7% year-on-year), the European commercial real estate market has seen a return to growth.

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Real estate convictions: Europe in the 2nd quarter of 2021
  • Market review

Real estate convictions: Europe in the 2nd quarter of 2021

26/05/2021 By Henry-Aurélien Natter

More than a year after the start of the Covid 19 pandemic, around EUR 115 billion were invested in commercial real estate in the first half of 2021, again confirming the relatively good resilience of this asset class.

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Real estate convictions: Europe in the 1st quarter of 2021
  • Market review

Real estate convictions: Europe in the 1st quarter of 2021

26/05/2021 By Henry-Aurélien Natter

With €50bn invested in Q1 2021, the European commercial property market is declining due to the caution of investors.

Read the study