The hotel trade

Our conviction

France is the world’s most popular tourist destination with 90 million annual arrivals and an annual turnover of $67 billion.

The continued increase in tourist numbers remains solid even if it is subject to the impact of economic crises or cycles. It therefore represents a genuine opportunity for long-term investors. The economic and tourist aspects of hotel properties as well as new leisure property concepts all benefit from these positive factors. Primonial REIM’s expertise provides a means for investors to benefit from hotel trade performance under the best possible conditions.

Investment strategy

Primonial REIM France continued its diversification strategy by entering the hotel trade sector in 2019. In addressing these new asset classes, Primordial REIM responds to the demands of institutional investors for an increase in the share of ‘alternative’ properties in their allocations.

To this end Primonial REIM France is currently putting together a dedicated management team and has made ties with experienced partners able to support their development ambitions on a European scale.

An initial institutional hotel trade trust “PREIM Hospitality” was structured in 2019 in partnership with the B&B Hotels Group, with a global investment volume of €400 Million, for a property investment return on acquisition of 5.14%.

A second operation was completed in Germany, on behalf of trusts managed by Primonial REIM, through the acquisition of a portfolio of 4 hotels run by Crown Plaza and Holiday Inn for a total of €200 million, for a property investment return on acquisition of 5.13%.

Consequently, at the end of 2019, Primonial REIM France had €700 Million in assets under management for this asset class in France, Germany and Italy.

 

Investissement hotel

The team

A management team under Magdaline OSEI-BAFFOUR.

Julie Duvillier-Raoul Directeur Développement Institutionnel
Julie Duvillier-Raoul Institutional Development Director



Julie.Duvillier-Raoul@primonial.fr

Hotel trade Investment and Asset Management Supervisor
Magdaline OSEI-BAFFOUR Hotel trade Investment and Asset Management Supervisor

10 years of experience
Qualified, professional, specialised partners able to assist the internal teams

Our publications

Real estate convictions Europe : 3rd quarter 2022
  • Market review

Real estate convictions Europe : 3rd quarter 2022

01/11/2022 By Henry-Aurélien Natter

The repercussions of Russia’s invasion of Ukraine have created substantial challenges for the world economy. What impact on real estate?

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Real estate convictions Europe : 2nd quarter 2022
  • Market review

Real estate convictions Europe : 2nd quarter 2022

24/08/2022 By Henry-Aurélien Natter

Despite a limited impact on financing conditions during the first half of 2022, coupled with the uncertain economic and geopolitical context, the European real estate market saw total investment of €136 billion (up 6% over a year).

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Real estate convictions: 1st quarter of 2022
  • Market review

Real estate convictions: 1st quarter of 2022

03/05/2022 By Henry-Aurélien Natter

Against a backdrop of global stock market volatility, the European real estate market will have achieved an acceleration in the volume of investment, with €70 billion invested in the first quarter of 2022 (+18% year on yearyear on year).

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