Commercial real estate

Our conviction

The complementarity of physical and digital commerce (phy-gital) is more than ever the issue of the moment. The old forecast of everything switching over to the internet is not as sure now in this post-confinement era, as people seek to consume in the open air and recover a sense of freedom.

In the difficult economic and social situation of our times, the retail sector has been thoroughly turned upside down over the past few years (‘gilets jaunes’ in 2018, national strikes in 2019, health crisis in 2020). And as a backdrop to this there have been more profound developments in the sector, which first started some years ago with changing consumer trends and the digital revolution. This situation is likely to accelerate changes to the sector, developments in consumer expectations and therefore a renewal of basic concepts. This is going to generate new investment opportunities.

Investment strategy

Our investment strategy is resolutely selective with an orientation toward prime locations for two asset classes that have shown their true resilience:

  • Ground floors: prime city centre location with a vast consumer-base that has a large purchase power
  • Retail Park: prime locations in strong retail parks with proven resilience, especially during periods of crisis

Beyond the intrinsic quality of these assets, the solidity of their leasehold situations and commercial environment projections provided by detailed statistics, the analysis of the solidity of high-street names is one of the principal investment criteria.

The team

Our teams include a high level of retail investment and asset management skills.

Julie Duvillier-Raoul Directeur Développement Institutionnel
Julie Duvillier-Raoul Institutional Development Director



Julie.Duvillier-Raoul@primonial.fr

Valérie Pares Head of Asset Management Retail

30 years of experience
Asset management team: 8 people

Our publications

Real estate convictions: Europe in the 2nd quarter of 2021
  • Market review

Real estate convictions: Europe in the 2nd quarter of 2021

26/05/2021 By Henry-Aurélien Natter

More than a year after the start of the Covid 19 pandemic, around EUR 115 billion were invested in commercial real estate in the first half of 2021, again confirming the relatively good resilience of this asset class. The dynamics differ both between European countries and between the asset classes we examine in this publication: we’ll take a closer look at office, retail, residential, healthcare and hotels, in all of which we’ll also highlight the outlook the respective asset class.

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Real estate convictions: Europe in the 1st quarter of 2021
  • Market review

Real estate convictions: Europe in the 1st quarter of 2021

26/05/2021 By Henry-Aurélien Natter

With €50bn invested in Q1 2021, the European commercial property market is declining due to the caution of investors.

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Real estate convictions Europe : 2020 outcome
  • Market review

Real estate convictions Europe : 2020 outcome

11/02/2021 By Henry-Aurélien Natter

Marked by the Covid-19 pandemic, 2020 caused a violent and unexpected recession in global economic activity. Focus on real estate markets.

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