Commercial real estate

Our conviction

The complementarity of physical and digital commerce (phy-gital) is more than ever the issue of the moment. The old forecast of everything switching over to the internet is not as sure now in this post-confinement era, as people seek to consume in the open air and recover a sense of freedom.

In the difficult economic and social situation of our times, the retail sector has been thoroughly turned upside down over the past few years (‘gilets jaunes’ in 2018, national strikes in 2019, health crisis in 2020). And as a backdrop to this there have been more profound developments in the sector, which first started some years ago with changing consumer trends and the digital revolution. This situation is likely to accelerate changes to the sector, developments in consumer expectations and therefore a renewal of basic concepts. This is going to generate new investment opportunities.

Investment strategy

Our investment strategy is resolutely selective with an orientation toward prime locations for two asset classes that have shown their true resilience:

  • Ground floors: prime city centre location with a vast consumer-base that has a large purchase power
  • Retail Park: prime locations in strong retail parks with proven resilience, especially during periods of crisis

Beyond the intrinsic quality of these assets, the solidity of their leasehold situations and commercial environment projections provided by detailed statistics, the analysis of the solidity of high-street names is one of the principal investment criteria.

The team

Our teams include a high level of retail investment and asset management skills.

Julie Duvillier-Raoul Directeur Développement Institutionnel
Julie Duvillier-Raoul Institutional Development Director



Julie.Duvillier-Raoul@primonial.fr

Valérie Pares Head of Asset Management Retail

30 years of experience
Asset management team: 8 people

Our publications

Real estate convictions Europe : 3rd quarter 2022
  • Market review

Real estate convictions Europe : 3rd quarter 2022

01/11/2022 By Henry-Aurélien Natter

The repercussions of Russia’s invasion of Ukraine have created substantial challenges for the world economy. What impact on real estate?

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Real estate convictions Europe : 2nd quarter 2022
  • Market review

Real estate convictions Europe : 2nd quarter 2022

24/08/2022 By Henry-Aurélien Natter

Despite a limited impact on financing conditions during the first half of 2022, coupled with the uncertain economic and geopolitical context, the European real estate market saw total investment of €136 billion (up 6% over a year).

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Real estate convictions: 1st quarter of 2022
  • Market review

Real estate convictions: 1st quarter of 2022

03/05/2022 By Henry-Aurélien Natter

Against a backdrop of global stock market volatility, the European real estate market will have achieved an acceleration in the volume of investment, with €70 billion invested in the first quarter of 2022 (+18% year on yearyear on year).

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